Digital Packaging's Next Frontiers

摘要

At first glance, there's only so much that can be accomplished over the course of eight seconds. But according to Vicki Strull, an expert in design and brand strategy, that's the amount of time a brand has to convince a consumer to pick up and purchase a product they see on shelf. In a world of constant distraction and external noise, innovative packaging is more important than ever for a brand to be successful, Strull says. At the fourth annual Digital Packaging Summit, held Nov. 5-7, 2018, in Ponte Vedra Beach, Fla., Strull's keynote laid the foundation for a common theme heard throughout the event. The early adoption stage for digital printing of labels and folding cartons is coming to an end, and now is the time for printers and converters to leverage this technology to offer brands something new, innovative and disruptive.