What's in a Name?

摘要

Dow Jones remains challenged in terms of branding and image. Just when it seemed to have made a decision on the route to go-you've probably noticed the subtle change in your email contact addresses from person name@factiva.com to personname@dowjones.com-it appears to be backtracking. Whether you loved or hated it, Factiva green gave way to Dow Jones blue, though a splash of the old green reappeared recently on the Wall Street Journal Professional website. I'm pleased that the Factiva name also reappeared in a prominent position in company marketing material.