Intelligent Support for Sales and Implications for Info Pros

摘要

Information professionals familiar with Dow Jones Factiva or Avention (formerly OneSource) may not realize how strong the presence of these companies is within the sales community. Both have products designed specifically for marketing and sales personnel -Dow Jones Companies and Executives (DJCE) and Avention iSell. What overlap can we see between the role of information professionals and the sales function? In the past, it might not have been too strong. But reaching out to the salespeople and understanding their needs can not only raise the visibility of information professionals but also speak to the information needs of sales professionals.