Website Monitoring and Current Awareness Tools for Competitive Intelligence

摘要

Google CEO Eric Schmidt once noted that we create as much information every 2 days "as we did from the dawn of civilization up until 2003" (techcrunch. com/2010/08/04/schmidt-data)-and that was 7 years ago. Just think how much more information we're creating now. Somehow, we must review all this information, identify what is relevant to our organizations, exclude what is not, and determine who needs to see what information when. Competitive intelligence (Cl) tools and platforms are using a range of advanced technologies to accomplish all of this in record time and with increasing accuracy.