Refiners say Visa fee cuts will have little impact on marketers

摘要

Visa's newly announced reduction in interchange fees is little more than a "slap in the face," say some major oil execs who attended a meeting with Visa in San Francisco earlier this month. "The savings, if there are any, will be very small indeed," says one official. "Marketers will see a slight reduction on some larger tickets, but smaller transactions will actually cost retailers more." A branded marketer agrees. After analyzing the impact of Visa's plan on his business, he says he will pay higher fees on many card sales. Visa disputes the conclusions reached by refiners and the marketer.