Delek U.S. Holdings is looking at re-imaging more stores and unveiling some new merchandise this year. Capital expenditures of $11.5 million have been set aside for the enhancements in 2009, the company said in a conference call. Last year, Delek spent $11.6 million to re-image 51 stores and rebuild three stores. The chain operates 458 sites in the Southeast.rnThough mum on details, Delek, having had success with in-store products such as Body Tonics - a line of sports drinks similar to Gatorade - and Belly Bubbles, akin to Juicy Juice for children, will put more private label products on store shelves this year. The proprietary brands carry a lower price point but reap higher, margins than branded products, the company says.
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机译：Delek U.S. Holdings正在考虑重新构想更多商店，并在今年推出一些新商品。该公司在一次电话会议上说，已为2009年的改进预留了1150万美元的资本支出。去年，Delek花了1,160万美元对51家商店进行形象改造，并重建了三家商店。这家连锁店在东南部经营458个站点。尽管细节上如此，但Delek在店内产品方面取得了成功，例如Body Tonics（类似于Gatorade的一系列运动饮料）以及Belly Bubbles（类似于儿童Juicy Juice）将今年将更多的自有品牌产品投放市场。该公司表示，专有品牌的价格较低，但利润率要高于品牌产品。
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