Bp Cranks Up Promo Machine For Spring Sales Push With Disney

摘要

With the spring come the sales promotions. BP is about to launch a joint promotion with Walt Disney Studios tied to teen star Miley Cyrus and her "Hannah Montana" movie. The promotion, an instant-win, scratch-off game, is open to anyone who buys five gallons or more of fuel. There will be about 16 million game pieces in circulation, marketer sources say. BP retail marketing officials have been talking about working a deal with Disney for a year, learns Oil Express. Point-of-purchase materials are set to arrive at retail sites shortly in readiness for the March 4 launch. On the fuel side, promo prizes include free gas for a year for 10 winners, $500 BP gift cards, 100 in all, and 100,000 gift cards worth $10 apiece.