Big Box chain Kroger still in love with gasoline sales

摘要

Kroger is "bullish on gas because our customers really like the convenience of having it there," the CEO of the supermarket chain told analysts last week, and its approach to tie-ins with merchandising and marketing have helped strengthen the connection. But Kroger is growing its gasoline business primarily because it has "just worked really well for us," CEO David Dillon said. The fuel margin for the fiscal second quarter that ended in mid-August was 14.3 cts/gal, up from 13.6cts for the same period a year ago. The company's guidance for fiscal 2010 assumes a normalized margin of 11 cts/gal.