BP jobbers are wondering if their supplier might resurrect the Amoco brand - they say the old torch-and-oval logo may soon be worth more than the green-and-yellow sunflower, symbol of the Greek sun god Helios, which is meant to convey BP's commitment to the environment.rn"I don't think they'll bring back the Amoco brand unless they start seeing negative brand equity in a big way, and that will start to happen if this Gulf of Mexico thing continues unabated," says one veteran BP jobber. "It was lunacy for them to drop it in the first place."
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