Majors look to boost card portfolios with new initiatives

摘要

ExxonMobil and Chevron are taking steps to beef up their commercial accounts while BP continues to beat its drum about its price rollback initiative, Oil Express learns.rnExxon is following other majors and will launch later this month a retailer-funded rebate offer for business accounts. The program will allow marketers to offer commercial accounts a cents/gal discount, which the marketer can choose when he sets up the account. Exxon promises that it will be "easy to enroll and remove accounts as needed" by using a single, one-page form. The program is currently being tested.