Chevron repeats spiffs to promote credit card

摘要

Chevron is doling out over $125,000 in rewards to gas station operators and their employees. The rewards were earned in a fourth-quarter contest last year that was designed to increase the number of branded credit cardholders, according to a marketing bulletin. The major is paying gas station employees a $2 bonus per completed credit card application. It also is paying bonuses of $200 to $600 per site based on the number of applications submitted per store.