Couche-Tard touts premium, B2B with rapid rollout of Circle K Fuel

摘要

Alimentation Couche-Tard Inc. told analysts earlier in September that it will formally launch its Circle K premium gasoline claim after several successful test markets. Couche-Tard now has 2,900 Circle K Fuel sites in North America after completing 79 rebrands in the previous quarter, and it plans to convert another 680 sites in the U.S. and Canada to the Circle K brand by the end of its fiscal year. Through "various" campaign initiatives, the convenience store giant will advertise that its premium gasoline has "double" the detergent additives required by federal regulation.