CITGO Petroleum told marketers in a recent bulletin itis again giving more weight to the fueling experience in itsmystery shop program, “Trimark of Excellence.”The major revised the checklist of questions so that retailersearn more points for key components of the stop for fuel.The highest potential total – 12 points – is awarded forthe question: Was the canopy clean and in good condition? Next, with a possible 7 points, is: Were the main ID sign,pricing numerals and main ID lighting in good condition? Theremaining questions on the 28-question survey are worth 2-6points, according to the checklist.
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