Circle K rivals Shell for No. 1 store brand

摘要

The recent surge in COVID-19 cases is again having an impact on the close rivalry between the Circle K and Shell brands for top store fuel sales market share in the nation in 2020, OPIS data show. Circle K saw its market share rise sharply as Shell’s market share receded while coronavirus cases peaked in late fall. The Circle K brand also led in weekly store market share from the week ending March 25 through the week ending July 29, according to OPIS MarketSharePro. Except for a single week in July 2019, it was the first time ever that the c-store giant captured the lead in store market share. The two brands then traded the No. 1 spot through the remainder of the summer and fall until the week ending Nov. 11, when Circle K again jumped into a decisive lead. OPIS tracks store market share based on fuel sales at locations featuring a store brand. For example, when determining store market share, a Circle K store selling Shell-branded gasoline would be included under Circle K. Shell had the top national store market share during the week ending Nov. 4, with 7.54% compared to Circle K’s 7.34%. But the next week, ending Nov. 11, saw Circle K’s market share jump to 7.8% while Shell’s shrank to 7.45%. By the week ending Dec. 9, Circle K had a 7.84% market share to Shell’s 7.33%.