Small ways to get big results in loyalty clubs

摘要

A few small changes in the way a customer loyalty program is presentedto customers and employees can make a big difference in driving results.That’s based on a recent NACS educational session on improving thework environment and company culture.In the presentation, experts from 200Mark Consulting and FortifyLeadership Group offered an example of how a convenience retailer morethan doubled the usage of its loyalty program to 25% from 10% of sales witha few tweaks to its approach.