Phillips 66 offers tips to pick the right site

摘要

Phillips 66 courts fuel retailers for its brand by educating them, forexample, with online tips for picking the best site to establish a gas station.“Choosing the right site can be a challenge,” the major says. “Whetheryou’re acquiring an existing fuel station or building a new one, thesequestions will help you determine the potential success of each site.”1. What competition is near the new site? Competition can be a signof potential success but avoid areas over-saturated with gas stations.Look for areas experiencing growth. Access zoning and city planningdocuments to find potential competitors. Identify grocers, warehouseclubs and big-box retailers that offer low-priced fuel or may add fuel inthe future. Consider paying for a digital model of the site that predictsgas volume, c-store sales and potential alternate profit centers.