Keurig coffee machine owners in the US can now brew their own single-cup hot soup after an agreement between Keurig brand owner Green Mountain and the US's leading soup brand Campbell's. The partnership aims to tap into the growing behaviour of snacking in the US. According to research, more than half of US consumers snack multiple times a day and it looks like demand will increase for convenient 'mini-meals' that satisfy hunger. The Campbell's Fresh-Brewed soup kits include a K-Cup pack and a packet of dried pasta and flavouring garnish. Consumers brew the K-Cup over the garnish to create the hot snack. The new product is sure to be of interest to office resellers that offer Keuring brewing solutions.
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