On the way up

摘要

The consensus at the 2014 Big Buyer show in Bologna was that the Italian OP industry had hit rock bottom and was now slowing inching its way back up again. One of the major topics of conversation was the move to a digital world. While many people OPI spoke to lamented the lack of willingness to enter the digital world on the part of small dealers, major wholesalers and franchise groups were implementing systems for resellers to take advantage of technology. Below is an update from some of the wholesale and reseller players in the Italian OP and stationery market that OPI met at the show.