The London Stationery Show took place 26-27 April in London, UK, and was deemed a resounding success. It was the biggest event to date since it launched six years ago, with visitors able to browse over 150 stands featuring more than 400 brands and suppliers of the latest writing and paper products. Show Director Chris Leonard-Morgan said: "Writing and paper products have a universal appeal which complements different types of product mix, and can be found in pretty much every retail channel and type of store there is." One of the major themes of this year's show - unsurprisingly - was adult colouring, evidenced by the overwhelming amount of stand space given over to the trend. Exhibitors that OPI caught up with over the course of the event were thoroughly embracing the trend that's driving sales in a number of categories including, naturally, writing instruments.
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