Mis for MOBILE

摘要

Shopping on mobile devices went through the roof last year. In fact, 2017 could well turn out to be the pivotal year for m-commerce (see definition on page 27). Amazon recently released some extraordinary figures about the December 2017 holiday season shopping period. According to the e-commerce giant, customers' worldwide shopping using the Amazon app increased almost 70%, with more than 1,400 electronics products ordered per second on a mobile device.