THE WIPES THAT TURN HE ADS

摘要

Winning products combine style and substance. The stylish elements which "turn heads" often happen during those initial moments when consumers behold a promotion, see trending commentary online, or come across a product in a retail setting. Solid weight favors those initial reactions versus a longer review of product packaging and every feature. Various studies have shown that packaging is the most important factor in buying decisions. "Color, packaging material, design and innovation are most important factors when consumers make any buying decision," according to a study cited in the Journal of Marketing and Consumer Research.