Wrestling for Dollars

摘要

In the heat of battle, "stone Cold" Steve Austin, the antihero of the wildly popular World Wrestling Federation, often bellows, "your a— is mine!" Soon, fans of professional wrestling can claim a share of his bulky hide. The WWF is leaping from the ring into the arms of the investing public, unveiling plans last week for a stock offering. The WWF hopes to put the squeeze on investors for $172 million, cashing in on the mass appeal of its controversial brand of mayhem. If the issue is priced cheaply, a lot of fans "will be quick to snap it up," says Dave Meltzer, publisher of Wrestling Observer Newsletter. "They will feel like it's an opportunity to get in on the boom."