Wihen you're try- ing to tease a couple billion dollars out of a roomful of advertisers, it helps to have a smokin' PowerPoint presentation. Last week, when Fox tried to sell its fall lineup to advertisers in New York City, its idea of exciting was asking the studiously bland Carrie Underwood to sing a tune. The folks at ABC hired a real star—Mary J. Blige—but played "Desperate Housewives" clips shamelessly while she performed. NBC's presentation was soporific; CBS's was terrific: Mariah Carey and the cast of "Jersey Boys." But it was Chris Rock, creator of "Everybody Hates Chris," who gave the crowd what it really wanted— a sales pitch without the song and dance.
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