The audience for business television skews heavily toward testosterone: traders, CEOs and other "Masters of the Universe," as author Tom Wolfe dubbed Wall Street's upper crust in "The Bonfire of the Vanities." How else to explain why the tabloid sobriquet "Money Honey" has stuck with CNBC's Maria Bartiromo, the most famous face of business news for the past decade? Few are more aware of the gender dynamics of Wall Street than Bartiromo. "I'm in a man's business and around different men all the time," Bartiromo told Success magazine last fall. Fortunately, her own Master of the Universe—husband and hedge-fund manager Jonathan Steinberg—"is very secure and confident."
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