on the surface, at least, it seemed ™ like the formula for a box-office grand slam. Take the biggest star on the planet-Will Smith-stick him in a third installment of a blockbuster sci-fi comedy franchise, and release the movie on Memorial Day weekend. Cha-ching!Instead, Men in Black 3 stands as one of the most difficult movie productions in recent Hollywood history, a massively expensive exercise in inefficiency and infighting that compelled the heads of Sony Pictures, the studio releasing the film, to consider taking a huge loss rather than continuing to throw good money after bad.
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