Reputtation is everything

摘要

Reputation can be a forgetful and unforgiving companion. Abuse it and chances are it will bite back. Leave it unattended and suddenly it has gone. Pay attention to it, and few marketplace strategies deliver so profoundly.rnAir New Zealand, NZ Management magazine's first Most Reputable Organisation, is living proof of how a good reputation can create a Kiwi icon. And similarly honoured in the study are Kiwibank, named our Most Reputable State Owned Enterprise; New Zealand Police, voted as New Zealand Most Reputable Government Department; and The Salvation Army, declared our Most Reputable Not-For-Profit Organisation.