JOE CAMEL IN A BOTTLE?

摘要

Joe Camel knew how to catch 'em young. The cartoon character was the public face of Camel cigarettes, dropped in 1997 by tobacco firm R.J. Reynolds in the face of legal action and criticism that Joe was calculated to appeal to children. Today, similar arguments surround the marketing of alcohol, notably alcopops. Critics claim that they appeal to underage drinkers, who later transfer their brand loyalty to related brands.