ONE PER CENT

摘要

About to crowdf und your start-up? Then don't grovel for cash. Instead, pitches should use language that signals the f under will get rewards fortheir pledge. Tanushree Mitra and Eric Gilbert at the Georgia Institute of Technology in Atlanta analysed the phrases used by 45,000 Kickstarter projects, including successful ones like the Pebble smartwatch (above), to persuade would-be pledgers to part with their money. The pair compiled a list of the top 100 phrases that signalled a project was to be funded. It will be presented at a crowdsourcing conference in Baltimore next month.