Get healthy, and save money. That's the promise of the corporate culture of wellness taking hold in the business world. Until now, most companies' efforts to keep their employees healthy have been limited to the likes of courses to quit smoking and cheap gym passes. Now, in the US, schemes are becoming personally tailored, high-tech and rich in worker data including steps taken, calories consumed and even genetic information. At computing giant IBM, software company Autodesk and retailer Target, bosses encourage employees to don Fitbit fitness trackers and compete to rack up their steps. At Visa and the messaging service Slack, people can take a subsidised genetic test from Color Genomics in Burlingame, California, which screens for mutations linked to breast and ovarian cancer. Pathway Genomics in San Diego, another genetic testing company, offers a corporate package that, among other things, looks for clues in DNA to tell people if they have a "Fat gene" or "Sweet Tooth gene".
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