There is an apocryphal story in technology circles: Google and Facebook could do things with our data that would make our heads spin, but they don't because it would freak everyone out. Apocryphal it may be, but data companies do not have to do much to freak us out. Some people will be extremely unnerved by our revelation that Google's subsidiary DeepMind has access to healthcare data from three UK National Health Service hospitals (see page 22). People who use the hospitals now know that DeepMind has intimate - albeit anonymised -details of their medical history, including HIV status, past drug overdoses and abortions.
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