Mediaset widens PPV content, sets targets

摘要

Mediaset, the Italian commercial broadcaster, aims to have 50 per cent of all the country's digital-terrestrial homes using its pay-per-view service next year, and will add live music and drama-premieres to football and movies on the platform. The company is expanding its "top-up" card system, which was introduced at the start of this year to offer pay-per-view access to top-division Italian football (NMM July 1, 2005). Having just announced new rechargeable smartcards that will provide access to films, Mediaset is now planning to widen the service further, using heavily-promoted, weekly "must-see" live events to drive adoption. "We'll offer live concerts, both Italian music and concerts by foreign artists," said Federico Di Chio, head of. digital television at Mediaset.