BT Vision, the digital-television service, is on track to meet its initial target of 100,000 subscribers by the end of the year. The UK incumbent telecommunications company staged a "soft" launch of BT Vision, a hybrid digital-terrestrial and IPTV product, at the end of 2006, followed by a full launch in the summer backed by an extensive marketing campaign. "We're confident of hitting the numbers for the end of the year," said Dan Marks, chief executive of BT Vision. "There is a lot to do but we've made a solid start." He would not disclose current subscriber numbers, although BT had previously said that there were about 20,000 customers in June. The company has a longer-term target of about three million by 2011 (NMM May 9, 2007).
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