Discovery and BSkyB take ad sales dispute to court

摘要

Discovery Networks UK, the factual broadcaster, is locked in a contractual dispute with BSkyB over the companies' advertising-sales agreement. The disagreement has been taken by Discovery to the High Court, which will make an adjudication over a clause in a contract between the companies. The dispute has been going on for several months and BSkyB last week filed its response to Discovery's initial submission. The court's decision could lead to the losing party taking further legal action. One source familiar with the situation said that the disputed clause in the contract could be worth "a few million pounds". Sky Media has sold advertising for Discovery's suite of pay channels since 2006, a deal which expires at the end of 2009.