Internet TV viewers 'are mainly upmarket men'

摘要

Research released this week has given an insight into the make-up of the internet television audience. Data from the Broadcasters' Audience Research Board (Barb) indicates that internet-television viewers are mosdy male (64 per cent), aged 15 - 34 (51 per cent) and from the ABC1 social group (72 per cent). The viewing of television shows over the internet is not yet measured as part of Barb's television audience measurement service. The organisation gathered data from a survey by researchers Ipsos Mori to identify the extent of internet television viewing. Among adults aged 35 and above, 18 per cent said they had watched television programmes via the internet at some time in their lives, 13 per cent within the past month and eight per cent within the past week. Among 15-34-year-olds the comparable figures were all higher, 28 per cent, 21 per cent and 12 per cent.