TV archives hold untapped revenue

摘要

Broadcasters could be missing out on millions of pounds in revenues as a result of not exploiting archived media content, digital-media firm AmberFin has warned.rnThe company believes that many broadcasters are neglecting older programme assets in favour of more up-to-date content that can be used for catch-up services.rnAmberFin estimates that 100 hours of high-end archived content could generate up to US$20 million (£10.23 million) when delivered over new platforms, such as the internet and small-screen devices.rnStephane Blondin, AmberFin's director of product management, said that many broadcasters believed that they could not afford to repurpose their archives.rnBut he insisted that converting to digital files made economic sense in the long run.