Freesat set for 'big bang' launch as BSkyB reduces HDTV box price

摘要

Freesat, the joint venture between the BBC and ITV, made its long-awaited debut this week and will be backed by a major marketing campaign. The free-to-air satellite platform, which has been under discussion for more than four years, will have a "big bang" launch when plans are revealed on May 6, according to one executive close to the project, even though the platform will not initially offer all five public-service channels.