Sky takes fight to Mediaset with VOD

摘要

Italian pay-television operator Sky Italia this week announced the launch of a video-on-demand service as it stepped up competition against Mediaset, the country's largest commercial broadcaster.rnThe service, due to launch on December 12, will offer "catch-up" television programs that are "pushed" to the hard drives of Sky Italia's MySky personal video recorders (PVRs).