Today's big media conglomerates are sure about two things: Using the Internet to distribute content is a rich source of profit and should be embraced, and using the Internet to distribute content creates billion-dollar losses and should be stopped. Efforts to resolve this apparent contradiction have initially focused on using DRM (digital rights management ) technologies to lock down content once in users' hands. But DRM has faltered under the weight of negative public sentiment and technical weaknesses that some say were inevitable from the start.
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