DEMO executive producer Chris Shipley isn't sure what to call the evolution of Web 2.0 software and applications, but she is sure of one thing: It shouldn't be called Web 3.0. "If anything, I think I'd call it the 'distributed Web,'" says Shipley, whose DEMOfall '08 convention, a Network World event, kicks off in San Diego this week. "It's different from the traditional Web because it's really not about attracting people to individual Web sites but about distributing information and applications to Web sites and devices where people are accessing and consuming information." As Shipley tells it, the distributed Web will be a game-changer for content creators, advertisers and consumers because it primarily will push content out to users on their personal computers, cell phones or consumer-electron- ics gadgets.
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