.net: Didn't you once work for Popbitch? HM: I started working in TV in 1999 doing horrible late/early shifts, which left a lot of downtime. This coincided with the internet really getting a grip in terms of being a content provider. Message boards were the original blog - they gave regular people a chance to sound off. In the early days, three really took off: Handbag, Liv4Life and Popbitch. I got involved in Popbitch as a contributor and later on a moderator. I got frustrated that it wasn't being run as well as it could, and set up a private message board in one afternoon with the help of a mate. I poached all of the best people on Popbitch, offered them a sanctuary and a codename. The name Holy Moly was a URL I'd bought a few months before.
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