The traditional TV industry wasn't reacting fast enough to changes in how users were watching and using social products. We felt there was an opportunity, so set up Telegraph Hill to take advantage. Barry and I worked on Being Human at RDF/Zodiak and were responsible for making it a massive online brand. Barry and Jack had been together at Mentorn and the BBC on TV development and the three of us had aspirations about working where social media, digital content and TV programming come together. We started talking early last year but didn't get up and running until autumn 2011. We're now lostrong and doing the biggest TV social media campaigns in the UK.
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