If 2010 has a localization mantra, it's sure to be "Do more for less." Product managers want to extend localized products to their customers in international markets, purchasing managers are looking for overall budget reductions, and project managers, as always, are required to hit seemingly incompatible targets for cost, speed and quality.rnMeanwhile, content to be localized has now outstripped human capacity to translate it. According to a 2009 BusinessWeek article, "Even with today's . . . cutting-edge technology, there are more words to be translated than most companies or governments could ever afford to handle. This shortfall limits opportunities for companies to market and support their products across languages, and to conduct business on a global scale."
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