Entering mobile gaming markets in Southeast Asia

摘要

In contrast to other countries in the rest of Asia, Southeast Asian nations can be easier targets for mobile gaming companies. With ongoing expansion of high-bandwidth access and smartphones priced at affordable levels, the region's young and internet-savvy demographic offers a segment worthy of attention. Add the facility - and even preference - for English in markets such as the Philippines and Malaysia, along with the same distribution channels as in the West, and the region appears even more attractive.