Like the automotive industry itself, Motor Trend's Of the Year program has evolved to reflect the changing transportation landscape. So, too, has the trophy, from a mere mention in an article to a medallion to a plaque to an extruded aluminum rod and finally to the familiar Golden Calipers. We've handed out 65 official Car of the Year awards alone. Since the seed was planted in 1949, we added Truck of the Year in 1978, and SUV of the Year in 1999, incidentally coinciding with our 50th anniversary. Let's track the tides of the award, the trophy, and what it all says about what we drive.
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