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The Big Picture: CONVERGENCE THEORY

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"The F-Pace is the emphatic resolution of an existential crisis that has been gnawing at the soul of the storied British brand for more than two decades now," I wrote a year ago after driving it in ruggedly beautiful Montenegro. "The Jaguar SUV is finally here. And it's not the end of automotive civilization as we know it." Customers agree. In fact, the sexy, glamorous F-Pace accounted for almost 40 percent of all new Jaguars sold worldwide last year, helping the brand to a new global sales record. The F-Pace is on track to do for Jaguar what the Cayenne did for Porsche, becoming a juicy cash cow that can be milked to fatten profits and fund the development of future Jaguars. And the relief in Coventry is palpable, for without the F-Pace, Jaguar's future would be pretty uncertain.
机译:“ F-Pace是对生存危机的有力解决,它已经困扰了这个传奇的英国品牌20多年了,”我一年前在崎beautiful美丽的黑山开车后写道。 “捷豹SUV终于来了。这不是我们所知道的汽车文明的终结。”客户同意。实际上,性感,迷人的F-Pace占去年美洲虎新售出的全部新车的近40%,使该品牌再创全球新的销售记录。 F-Pace有望为Jaguar做到,就像Cayenne为保时捷所做的那样,成为多汁的摇钱树,可以用来榨汁以增加利润并为未来的美洲虎的发展提供资金。考文垂的救济是显而易见的,因为如果没有F-Pace,美洲虎的前途将非常不确定。

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    《Motor Trend》 |2017年第7期|118-118|共1页
  • 作者

    Angus MacKenzie;

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