TWEETING A NEW PRESENCE

摘要

There will be an expected 4 million new drivers on the road each year for the nextrnseveral years. As David Portalatin posed to Global Automotive Aftermarket Symposium (GAAS) attendees, what are these new drivers going to drive?rnPortalatin, director of industry analysis, NPD Group, was just one of arnnumber of GAAS presenters who highlighted the 4 million new drivers statistic. Four million new drivers annually means a lot of new opportunities for shops to introduce these drivers to the aftermarket. And most of these drivers - who more than likely will be teenagers - will buy a used car from a dealer or get a hand-me-down from mom and dad.