Q+A WITH JIM DURKIN

摘要

Jim Durkin worked his way through high school and college in his dad's transmission shop. He hopes that experience, plus what he accomplished at Autopart International, will help him move Advance Auto Parts' commercial business ahead. MA: How do owners and techs fit into your plan for the commercial side? JD: I would put it in terms of focusing on helping the shop owner and technician be successful, such as helping them promote their business in the marketplace. DriverSide, our e-service offering, gives them electronic marketing tools, helps them build a database and helps them offer services to their customers so one of their customers can create a "My Garage." If we're talking about Jim's Automotive and I'm a customer of Jim's Automotive, Jim can now offer me My Garage. That shows the history of my car, will send me alerts of when it's time to change my oil, when it's time to do routine services on my car, and will provide the customer with tremendous value, driving business back into that particular shop.