Personal Marketing

摘要

I recently had a conversation with online marketing expert Nathan Scripps about auto repair shops wasting their time marketing to prospects on a "one and done" basis. Scripps, general manager of MotoREV, says you should set your sights on long-term relationships. Getting customers on a schedule to return routinely is the only true ticket to success. The problem for many shops has been they just aren't good at marketing or don't have time to give it. All too often, they leave their marketing up to word-of-mouth, which of course, is a very effective means of getting new customers; however, you don't have enough customers to carry on the conversation for you. In fact, you don't even know if they will pass the word on even if they are thrilled with your services. Other shops have used traditional media to different degrees of success, while still others have just simply experimented with the next new marketing gimmick to come down the pike. All this adds up to hit-and-miss marketing at its best.