Whether it’s 360° video, augmented reality, virtual reality, immersive sound, or object-based audio, you’ve probably had some experience with Immersive Media (the technology, not the company) in the past 12 months. The most common experience is to look at a social media picture on your phone and then, as you move the device, the picture pans in front of your eyes. This is known as the magic window viewer and is, in many ways, the simplest way to experience immersive visual media. It does not require an expensive headset, nor does it require a 40-core server to dynamically render gigabytes of video while simultaneously heating your room with the excess heat from all that computation.
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