When you venture out to buy .1 new ear it can be , a dull and uninvolving affair, something that conies as a result of large percentage of modern cars being, well, dull and uninvolving. That's because the reality for many boils down to the fact that getting a new car for driving to work and doing the shopping is not an emotive purchase. It's a practical, rational one. Even motors residing in the upper echelons of the spectrum of desire have a degree of rationale lurking within any potential purchase. Morgans, however, do not share this factor of being 'considered' and only purchased should they meet a certain criteria. A Morgan is bought from the heart, not the head. It's something that this traditional carmaker exploits in the best possible way, too. Buy a Morgan and you can be as close or distant from the build as you like. The call is yours. If you want to make regular visits to check on the build progress, you can. Want the build documented? Morgan can do that foryou, too. It's an emotional journey that serves to not only emphasise the rarefied buying format encountered when signing up for a new Morgan, but to also develop the bond between owner and car from an early stage in the vehicle's life. You don't get that from a generic main dealer.
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